What We’re About

what we're about

unique

We were the first widely distributed magazine in the world to promote a healthy plant-based, active lifestyle. We continue to lead the way in providing cutting edge information on nutrition and exercise, in a way that is fun and remarkably easy for all.

science

We offer scientific information on a range of topics from raising healthy kids, to longevity, to avoiding disease, to improving athletic performance. We are proud to have much higher standards than other magazines for scientific claims. Our articles are known to require citations worthy of top academic journals.

inspiration

We offer inspirational stories of healthy living for all, from athletes of all ages and backgrounds from all over the world who are breaking records and accomplishing great things to folks overcoming disease and losing weight, transforming their lives. The message is simple. If they can do it, you can do it too! And, we want to help!

gear

We offer information on the most eco-friendly, hypo-allergenic, healthy gear and clothing for all sorts of athletic activities.We regularly give awards for the best products. Our recommendations are trustworthy and unbiased as we, strictly, do not accept payment for our words of praise.

recipes

We offer the healthiest, plant-based recipes that are always delicious as well as optimally nutritious. Great chefs know that flavor needs very little to no sugar, little to no salt, little to no oil, and can be gluten-free and can be raw. Nature provides all we need to enjoy life in a healthy way! We love showing you how!

experts

We offer articles written by experts that you can trust: top scientists, doctors, and athletes. Many of our columnists are best-selling authors and popular lecturers with large followings.

community

We offer a community for readers who already lead or are looking to lead a healthy and fit plant-based lifestyle, through not only the magazine pages, but our interactive website and events.

diversity

We realize that the health-seeking community that we serve is diverse, and growing rapidly. Unlike most other magazines, we try to make sure that such diversity is represented in each issue.

what we're about

unique

We were the first widely distributed magazine in the world to promote a healthy plant-based, active lifestyle. We continue to lead the way in providing cutting edge information on nutrition and exercise, in a way that is fun and remarkably easy for all.

science

We offer scientific information on a range of topics from raising healthy kids, to longevity, to avoiding disease, to improving athletic performance. We are proud to have much higher standards than other magazines for scientific claims. Our articles are known to require citations worthy of top academic journals.

inspiration

We offer inspirational stories of healthy living for all, from athletes of all ages and backgrounds from all over the world who are breaking records and accomplishing great things to folks overcoming disease and losing weight, transforming their lives. The message is simple. If they can do it, you can do it too! And, we want to help!

gear

We offer information on the most eco-friendly, hypo-allergenic, healthy gear and clothing for all sorts of athletic activities.We regularly give awards for the best products. Our recommendations are trustworthy and unbiased as we, strictly, do not accept payment for our words of praise.

recipes

We offer the healthiest, plant-based recipes that are always delicious as well as optimally nutritious. Great chefs know that flavor needs very little to no sugar, little to no salt, little to no oil, and can be gluten-free and can be raw. Nature provides all we need to enjoy life in a healthy way! We love showing you how!

experts

We offer articles written by experts that you can trust: top scientists, doctors, and athletes. Many of our columnists are best-selling authors and popular lecturers with large followings.

community

We offer a community for readers who already lead or are looking to lead a healthy and fit plant-based lifestyle, through not only the magazine pages, but our interactive website and events.

diversity

We realize that the health-seeking community that we serve is diverse, and growing rapidly. Unlike most other magazines, we try to make sure that such diversity is represented in each issue.